🌍The Team

We are committed to maintaining a streamlined yet highly effective team structure. Our philosophy centers around the idea that a smaller, more focused team can deliver exceptional results through efficiency and specialised expertise. Our team embodies this ethos, consisting of just five dedicated professionals, each bringing their own unique skills and experiences to the table. They are:

Sid Kapur - Founder: Sid Kapur boasts an extensive background in digital marketing and entrepreneurship, with a significant pivot towards Social Commerce and web3 technologies starting in 2018. As the visionary behind Farmtrack, he innovatively enhanced the utility of NFTs by integrating them with livestock management solutions. At the helm of FR3, Sid applies his deep expertise to expand the brand's footprint and ensure the company's vision is realised effectively.

Chih Kiat - Growth: Chih Kiat (CK), FR3's Growth Lead, specialises in digital marketing with a keen focus on performance marketing and SEO, critical for NFT project visibility. His experience with digital campaigns and community building, alongside active participation in Crypto & NFT communities, positions him as a pivotal force in FR3's growth strategies in the web3 space.

Noki Rojales - Design and UX: Noreen Kristia Rojales, known as Noki, leads UX design at FR3. Her expertise in Figma and Webflow is instrumental in crafting user-centric designs for web3 projects, with a specific emphasis on enhancing user experiences for FR3’s Web3 and Social Commerce platforms.

Bhagya Mudgal - Technical Lead: Bhagya Mudgal brings to FR3 a rich expertise in blockchain development, specialising in Ethereum and Solana. His achievements in blockchain innovation, including winning the Solana track in the CoinDesk Web3athon, underline his capability to develop scalable Web3 applications vital for NFT projects.

Vikhyat Sapra - Community Lead: Vikhyat Sapra’s role at FR3 encompasses community building and content management with a focus on web3. His extensive experience in community engagement within DAOs, GameFi, DeFi, and NFT projects makes him play a key role in fostering dynamic communities around FR3's NFT initiatives.